National Finalists

October 18- 22, 2026

Discover and bid on the finest coffees from 1,048 dedicated growers, each showcasing exceptional quality and flavor. Don’t miss this chance to experience Colombia’s best!

  • 8:00 am - Los Angeles

    10:00 am - Bogotá

    11:00 am - New York

    4:00 pm - London

    5:00 pm - Amsterdam

    6:00 pm - Riyadh

    7:00 pm - Abu Dhabi

    11:00 pm - Beijing

    00:00 am (Oct 17) - Tokyo

    00:00 am (Oct 17) - Seoul

    2:00 am (Oct 17) - Sydney

    8:00 am - Los Angeles

    10:00 am - Bogotá

    11:00 am - New York

    4:00 pm - London

    5:00 pm - Amsterdam

    6:00 pm - Riyadh

    7:00 pm - Abu Dhabi

    11:00 pm - Beijing

    00:00 am (Oct 17) - Tokyo

    00:00 am (Oct 17) - Seoul

    2:00 am (Oct 17) - Sydney

Empowering Colombian Coffee Growers Globally through quality

Showcasing Colombian Coffee Excellence We aim to build long-term relationships rooted in trust and excellence. We believe that the producers who triumphed in past editions of Colombia Tierra de Diversidad deserve once again to be showcased and auctioned. Because at the end of the day, quality pays!

55

Coffee Farmers

55

Exceptional Lots

11

Departments

12

Coffee Varieties

Register Now For Exclusive Auction Access Or Explore Our Curated Collection!

FAQ’s

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!

For questions about the auction functionality and software, please contact M-Cultivo.

How does the auction operate, including rules and features?

Bidders must create an account and register for each auction in which they would like to participate. Some auctions require a registration fee, and some do not. Producers select the style and duration of their auction, but all specialty coffee auctions allow for bidding to occur on each lot simultaneously, meaning that you do not have to wait to place a bid on any lot during the auction. When the clock on the auction counts down to zero, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. This auction is a 36-hour auction, which means that there is an "open" bidding period for the first 36 hours. After that initial open bidding period, the clock will start and count down from 3 minutes. If there is a bid during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

Bidders must create an account and register for each auction in which they would like to participate. Some auctions require a registration fee, and some do not. Producers select the style and duration of their auction, but all specialty coffee auctions allow for bidding to occur on each lot simultaneously, meaning that you do not have to wait to place a bid on any lot during the auction. When the clock on the auction counts down to zero, whoever has placed the last, highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. This auction is a 36-hour auction, which means that there is an "open" bidding period for the first 36 hours. After that initial open bidding period, the clock will start and count down from 3 minutes. If there is a bid during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to start bidding from the auction, dashboard or the product pages. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning. Remember that your bid is based on US dollars and per pound.

How long does the auction last?

This auction will open at 10:00AM Colombia time on October 18, 2026. At this time, you can place bids or set your autobids. This open period will last 36 hours until 10:00AM Colombia time on Thursday October 22. After this time, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo.com and we will try to find a logistics partner for you.

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© 2026 by M-Cultivo. Made with CultivoCommerce.

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© 2026 by M-Cultivo. Made with CultivoCommerce.